U.S. jewelry stores recorded an estimated $39.5 billion in sales in 2024.
Source: U.S. Census Bureau, 2024 Annual Retail Trade Survey ↗Reference desk, updated October 27, 2026
Handmade jewelry &
Etsy marketplace statistics.
A practical collection of current, source-linked numbers for writers, shoppers, makers, and anyone following the business of handmade jewelry.Jump to the stats ↓Why this page exists
Real numbers. Zero fluff.
Handmade jewelry is personal, but the marketplace behind it is serious business. This page pulls together the latest public figures from Etsy and the U.S. Census Bureau, with a direct source beside every number.
Use the linked sources when you need the original report. If you quote this page, please link back to this URL so readers can find the latest update.
At a glance
The numbers worth knowing.
Etsy reported $10.5 billion in annual gross merchandise sales for 2025.
Source: Etsy 2025 annual report ↗Active buyers used the Etsy marketplace as of December 31, 2025.
Source: Etsy 2025 annual report ↗Active sellers were on the Etsy marketplace as of December 31, 2025.
Source: Etsy 2025 annual report ↗Items were listed for sale on Etsy at the end of 2025.
Source: Etsy 2025 annual report ↗About 30% of Etsy marketplace gross merchandise sales came from custom or made-to-order merchandise in 2025.
Source: Etsy 2025 annual report ↗Etsy said 45% of its 2025 marketplace gross merchandise sales were transacted through its app.
Source: Etsy 2025 annual report ↗U.S. buyers accounted for 74% of Etsy marketplace gross merchandise sales in 2025.
Source: Etsy 2025 annual report ↗In Etsy’s latest seller census, 89% of sellers were businesses of one.
Source: Etsy 2025 annual report, 2024 seller census ↗In Etsy’s latest seller census, 97% of sellers ran their businesses from home.
Source: Etsy 2025 annual report, 2024 seller census ↗In Etsy’s latest seller census, 80% of sellers identified as women.
Source: Etsy 2025 annual report, 2024 seller census ↗In Etsy’s latest seller census, 59% said they made their first sale on Etsy.
Source: Etsy 2025 annual report, 2024 seller census ↗What the data says
A marketplace built around personal choice.
Two signals stand out. First, custom and made-to-order merchandise represented about 30% of Etsy marketplace gross merchandise sales in 2025. Second, Etsy’s seller census shows a marketplace shaped by independent, home-based businesses. That context helps explain why a handmade piece with a clear point of view can matter more than a generic accessory.
For EarPlugShoppe, the relevant story is not a bigger pile of product. It is bold, handmade pieces, custom options, and gifts that feel chosen for a real person. Explore custom work or browse the current collection.
Methodology & sources
Built to be checked.
This page uses publicly available primary-source data only. Etsy figures come from Etsy, Inc.’s 2025 annual report, including its 2024 global seller census. The U.S. jewelry-store sales figure comes from the U.S. Census Bureau’s 2024 Annual Retail Trade Survey. “Active” has the meaning used by Etsy in its filing, and sales figures are reported as each source defines them.
Last checked: October 27, 2026. This reference is reviewed about monthly, or sooner when a key source publishes newer figures.
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